Advance UK

Advance UK is a bold, newly established political force in the United Kingdom, founded in mid‑2025 under the leadership of Ben Habib, former Deputy Leader of Reform UK. Positioning itself firmly to the right of Reform UK, Advance UK aims to champion national sovereignty, robust democratic values, and freedom of speech—seeking to “save the United Kingdom of Great Britain and Northern Ireland,” as declared by Habib.

A Fresh Political Beginning

Launched on June 30, 2025, Advance UK evolved from an earlier vehicle called the “Integrity Party” (incorporated in 2024). Within days, the Integrity Party company was renamed “Advance UK Party Ltd,” with its website redirecting to the new Advance UK platform by July 1, 2025. This rapid transition marked an intentional rebranding toward a modern grassroots movement promising a new direction for UK centre-right and conservative voters.

Leadership & Vision

As the driving force behind Advance UK, Ben Habib brings political credibility—having served as an MEP for the Brexit Party and as Reform UK’s Deputy Leader. Habib’s vision centres on national sovereignty, ensuring the UK is made stronger post-Brexit, along with staunch advocacy for free speech, equal justice, and democratic renewal.

Key Pillars of the Party

1. National Sovereignty
   Advocate for full post-Brexit autonomy, resisting further EU influence or binding international agreements.

2. Freedom of Speech
   Solid opposition to censorship—defending open debate, media freedom, and speech protections.

3. Grassroots Democracy
   Emphasise citizen-led policy, with the aim to build a “college” of representatives who vet and shape party policies before executive adoption.

4. Equality Before the Law
   Commitment to universal justice—affirming that every citizen, regardless of status, must be treated equally under UK law.

Broader Context in UK Politics

Advance UK represents a further rightward realignment within British conservative politics—positioned to differentiate itself from both Reform UK and emerging parties like “Restore Britain” led by Rupert Lowe. On July 4, 2025, Richard Inman—an organiser previously linked with Tommy Robinson and UKIP—joined Advance UK, underlining the party's growing alignment with hard‑line populist voices.

What Sets Advance UK Apart

• Legitimate Leadership: Habib’s political pedigree offers credibility and clarity of vision.

• Innovation in Governance: The proposed policy‑vetting ‘college’ ensures member-driven decision-making.

• Media & Advocacy Focus: Early campaigning emphasises press freedom and vocal civic dialogue.

What to Expect from Advance UK

In its infancy, Advance UK is mobilising members, targeting a base of 30,000 supporters, to tilt public discourse and build grassroots infrastructure. The party is expected to field candidates in upcoming elections, including local contests and possibly parliamentary bids, though it has not yet registered with the Electoral Commission, a process Habib has stated is forthcoming.

Prospective supporters and curious citizens will find information on policy direction, membership, and media updates via the Advance UK website, set to expand with news, events, and candidate announcements.

Why It Matters

Advance UK emerges amid widespread debate over national identity, governance, and democratic reform in the UK. It appeals to voters who feel disenchanted with both traditional Conservatives and existing Brexit-aligned parties, promising sovereignty without apology and a louder, more direct voice in national discourse.

Take Action

Visit www.advanceuk.org.uk to:

• Learn about membership and candidate sign-up

• Explore policy details

• Access news updates and public statements

• Get involved nationally or locally

Advance UK stands for a robust post-Brexit UK, strong in sovereignty, free in expression, equal before the law. As it seeks to build momentum, the party's next milestones will include Electoral Commission registration, local campaigning, and the rollout of its representative.