Unfold More Possibilities with Folded Leaflets
Folded leaflets are an essential marketing tool, offering a professional and engaging way to showcase information in a compact, easy-to-distribute format. Perfect for businesses, organisations, and events, they provide the ideal balance of text, images, and graphics to capture attention and communicate key messages effectively.
Printed on premium-quality paper, our folded leaflets are available in various sizes and fold types, allowing complete customisation to meet your needs. Choose from classic Z Folds and Roll Folds to more intricate options like Gate Folds and Double Parallel Folds for an interactive reading experience.
Each leaflet unfolds to reveal a structured layout, with sections guiding the reader through your content. The front cover typically features an eye-catching image or headline to entice engagement, while the inner pages provide detailed information such as:
✔ Product and service descriptions
✔ Special offers and promotions
✔ Event details and schedules
✔ Price lists and menus
✔ Maps, contact details, and more
Folded leaflets are designed for easy distribution—perfect for handing out at events, including in direct mail campaigns, or displaying in leaflet holders at reception areas and retail counters. Their lightweight nature ensures effortless portability, helping you reach a wider audience with minimal effort.
How to Design Unlaminated Folded Leaflets
To ensure the highest quality print, please follow these design guidelines:
📌 Artwork Setup: Downloadable templates are available to assist with setting up your files, including panel widths.
📌 Mock-Up Check: Before submitting your artwork, print a mock-up to verify positioning.
📌 File Format: Submit artwork as a two-page, double-sided PDF. For example, for an A4 folded to A5, page 1 should include pages 4 & 1, and page 2 should include pages 2 & 3.
📌 Landscape Fold Setup: The front and back pages should be on the same page, with the back page rotated 180° for correct orientation. Inside pages should be on page 2, also rotated 180°.
📌 Backgrounds & Fold Lines: If your design includes coloured backgrounds or elements overlapping fold lines, we recommend choosing our laminated leaflets to prevent ink cracking and ensure a smooth finish.
Frequently Asked Questions
A gate fold has both outer edges folding inward to meet in the middle, like opening a pair of doors, which gives a reveal moment when it's opened. A double parallel fold folds the same direction twice, like rolling it up in even steps, so the panels stack on top of each other rather than opening outward. Gate folds tend to feel a bit more premium, while double parallel folds are a practical way to fit more panels into a compact size.
A roll fold wraps each panel around the last one in a spiral, so it takes a few folds to fully open, one after another in the same direction. A Z fold alternates direction with each crease, opening out flatter and quicker in a zigzag rather than rolling. Z folds tend to display better laid flat on a table, while roll folds pack down neater for pocket or bag distribution.
It comes down to how the sheet is physically printed and then folded. Because of the way the panels line up once folded, the back cover ends up upside down relative to the front if it isn't rotated beforehand in your file. Following the template exactly, including the rotation, means the panels line up the right way round once the leaflet's folded and trimmed.
If lamination isn't in budget, keeping any solid colour or dark background a few millimetres clear of the actual fold line reduces the risk of visible cracking, since it's the ink sitting right on the crease that tends to show stress marks. It's not quite as reliable as lamination, but it's a reasonable workaround if you're set on unlaminated stock.
Fold positions aren't always evenly spaced, especially on gate folds or anything with more than two folds, since panels are often sized slightly differently so everything lines up once folded. Working from the template means your text and images land exactly where they should relative to each crease, rather than risking something important ending up split across a fold.
